The 2012 National Rugby League (NRL) grand finalists, the Canterbury-Bankstown Bulldogs, have signed a three-year sponsorship deal with M&J Chickens.
The sponsorship agreement, which runs until the end of the 2015 NRL season, will see M&J Chickens? logo appear on the right panel of the Bulldogs? playing shorts, while?the Sydney-headquartered poultry firm has donated the left panel to Australian cancer charity Camp Quality.
Although financial terms of the agreement were not released, an apparel sponsorship of this stature is estimated to be worth around US$1 million over its three-year term.
Group general manager of M & J Chickens, Sam Phylactou, said: ?We are pleased to have extended and increased our support of the Canterbury-Bankstown Bulldogs. Like the Bulldogs, we have been in this area for many years and pride ourselves on being a community-based company providing quality products.
?As a commitment to the community we are also happy to donate one of our sponsorship panels back to Camp Quality, we feel they deserve the recognition for the great work that they do for children and their families who are doing it tough.?
Bulldogs chief executive Todd Greenberg added: ?M&J Chickens have been associated with the club for the best part of a decade and year on year their commitment and involvement has grown. Sam and his team run a very professional organisation and that has been shown over the many years of the relationship we have had with them.?
The Bulldogs kick off their 2013 campaign against the North Queensland Cowboys this Saturday.
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